Even though Advent starts today, and Christmas is still 27 days away, the consumer “machine” is already out in full force in order to separate you from your cash. Now, don’t get me wrong, I like presents just as much as the next guy, but businesses spend billions (Yes, billions with a “B”) to convey a message to you in order to get you to purchase their product. What is their message? Glad you asked.
Rachel and I were in the 5 Points Mall, in Nashville, TN, when we saw this sign dangling, in a Christmas display, outside the entrance to Macy’s. It’s a simple sign, really, that just has one word. Believe. I thought to myself, that is exactly what products and stores want you to do….”believe”! Believe that their product will bring you joy, happiness, fulfillment, and love. They want you to believe that their product will make you skinnier, prettier, and that it will bring you happiness, fulfillment. and will save you. And, sometimes it does… but only for a little while.
So, as we head into the Christmas season I am trying to keep in mind what it is that I really “believe” in. Will you join me?
9 If you declare with your mouth, “Jesus is Lord,” and believe in your heart that God raised him from the dead, you will be saved. 10 For it is with your heart that you believe and are justified, and it is with your mouth that you profess your faith and are saved. Romans 10: 9-10
What do you think Macy’s wants us to believe in?