Have you ever seen those guys who spin advertising boards to get your attention for their store, product or service? I really love watching the really good talented sign flippers (yes, that’s actually what they are called) do their thing. Did you know that there is a national competition for these folks? Take a look at a portion of this video… it will amaze you!
Let me ask you a question: If you watched a piece of that video—do you remember what the advertisement on the board said?
The problem with this type of advertising is:
1. You’re advertising the ability of the person more than you are the message on the board.
2. The message on the board is moving so fast that it gets blurred and is over shadowed by the “performance” of the sign thrower.
3. Although it’s fun to watch someone throw those boards—you rarely remember them for more than a moment. Do you remember exactly where you were, and what the message was, the last time you saw one of these boards?
Does this remind you of anything?
LOOK AT ME… LOOK AT ME!!
The problem is that these tactics becomes just another gimmick to get your attention—right? Sign flipping falls in the same category with the inflatable dancing guy, billboards, and the guy in a chicken costume. Its a gimmick— and gimmicks never last long, keep customers, or transform lives. (Click to Tweet That!)
As the body of Christ we do the same thing at times—don’t we? I know I am guilty. We make big plans to get people to visit our churches with all sorts of sign flipping ideas, but we fail to remember that it’s not the sign flipping that will transform—only a relationship with God can do that. I am trying, in my own life, to remember to offer people not only a chance to have fun, but a sincere invitation, a clear explanation, and helpful next steps to move forward as a disciple wanting to live the “full life”—John 10. I want to make sure that I am putting just as much time in a clear discipleship process, if not more, than I do promoting or offering cool stuff—and as a youth pastor I do love cool stuff!
I’m trying to think about how Jesus invited people to the journey.
“…I’m coming to your house for dinner tonight.” —I paraphrased a little.
“I will make you fishers of men”
“Do you want to get well?”
“Give away all you have and follow me.” —Ouch! Not exactly a pizza party, dodge-ball or laser tag—huh?
What about you? Do you only invite someone to church for big “fun” events? Do you invite people at all? Why are we afraid to use the transformational life as an advertisement—all by itself? Are we afraid that our lives aren’t much of a advertisement for the transformed life?
Maybe it’s just me that’s
a little very afraid?